Masked football video clip credited to LUFC Lewis. Shoes AR video clip credited to Wanna ITC.
Leeds United F.C.
Experiential Store
Marching on to the future of retail design with a Leeds United F.C. experiential store. A conceptual design project, tailored to tie an emotional connection between the fans and the club, through a phygital experience.
“The only thing they [the fans] receive in exchange is emotion. For this reason, the supporters are the best thing in football.”
Marcelo Bielsa
The store entrance designed to represent the stadium tunnel
A grand welcome / Virtual footwear try-on
High ceiling and open space
Play in Eland Road with your favorite LUFC players - A VR experience
Play in Eland Road with your favorite LUFC players - A VR experience
Merchandise display takes the shape of LUFC fitting room
Merchandise display takes the shape of LUFC fitting room
Membership kiosks
Watch live matches from your living room using VR technology
Watch live matches from your living room using VR technology
Virtual fitting room
Lounge space
Lounge and private events space
Over size screen and VR experience
Hospitality
Hospitality
Telling the LUFC story and legacy
Telling the LUFC story and legacy
Gallery spaces - LUFC heritage display
In-store bar
In-store bar